67% of parents across the country who use cannabis say yes.
At Mad Lilly, we’re passionate about celebrating fellow moms and dads who use cannabis, which is why we launched Moms for Mary, a community of moms for moms to share their stories and positive experiences with cannabis. Our intention is to inspire those who are curious to discover how the plant can improve their overall well-being and contribute to ending the unfair stigma surrounding parents and responsible cannabis use.
In advance of Mother’s Day, Mad Lilly, the cannabis-infused beverage brand made for women by women, commissioned a nation-wide online survey conducted by The Harris Poll to learn more about parents and their cannabis use.
More than half of parents used cannabis during the pandemic; will they continue to use the same amount post-pandemic?
“As an active mom and CEO who started incorporating cannabis into my daily routine before the pandemic, I’m not surprised that parents are turning to it during these tough times,” said Judy Yee, CEO and Co-Founder of the company that makes Mad Lilly. “Once parents have incorporated cannabis into their daily routine and experienced the benefits for their own health and well-being, I think it will be challenging for them to go back to life without cannabis.”
According to the survey, over half of parents of kids under 18 (53%) used cannabis during the pandemic, and three in five of those parents (61%) say they plan to use cannabis post pandemic, with two in five (44%) saying they plan to use it the same amount and one in six planning to use it more often (16%) post-pandemic.
The majority of parents who use cannabis think it makes them a better parent.
Yee added that, “in the same way airlines tell you to secure your oxygen mask before helping children and those around you, I believe that responsible cannabis use is a form of self-care which leads to being a better partner and parent.” The data shows that two thirds of parents of kids under 18 who have used cannabis (67%) say that using cannabis makes them a better parent.
We all know parenting can be stressful, especially during a pandemic. 64% of parents of kids under 18 who have used cannabis said that they use cannabis to help them deal with the stress of parenting.
Wine Mom or Weed Mom?
The nationwide survey, not just limited to states where cannabis is legal for adult use, also found that over three quarters of parents (aged 21+) with kids under the age of 18 who drink wine/alcohol (78%) would try replacing it with cannabis.
According to the State of Cannabis 2020 report from Eaze Insights, edibles had a huge year, becoming the most popular product category across all major markets and age groups, except Gen Z. Cannabis-infused drinks gained an enormous market share as people stayed home from bars and held happy hour Zooms during the pandemic. Last year we also saw an increase in female cannabis consumers. We believe that low dose cannabis edibles - and more specifically beverages - will continue to be products that parents are interested in. Mad Lilly has several low dose beverages on the market today including Mad Lilly Lemon Dream Sleep Tonic and Mad Lilly Spritzers. These are great for parents who want to try a predictable and discreet way to replace wine or alcohol with a cannabis beverage that tastes great, gives you an uplifting buzz and won’t give you a hangover.
However, the stigma is real.
While 63% of Americans say they agree that cannabis use by parents is growing in acceptance by society; still 46% say they would perceive parents and their parenting abilities more negatively if they consume cannabis responsibly than if they drink alcohol responsibly.
One of the moms we interviewed in our Moms For Mary blog series talks about how day drinking is socially acceptable (and often encouraged for moms), but daily cannabis consumption can spark judgement of every move and parenting misstep. Only 28% of parents of kids under 18 who have used cannabis use it openly according to our survey.
There is still much work to be done to reverse the stigma of cannabis use perpetuated by the war on drugs. Through continued legalization in new states to cannabis education and efforts to help normalize cannabis use, we hope to see a positive shift in attitudes toward parents’ use of cannabis in the years to come.
Happy Mother’s Day to all the moms out there! For more stories about parenting and cannabis, please visit Moms for Mary.
Meet some of Mad Lilly’s Moms for Mary:
- Justine Rosales: Fighting to Break Cultural Stigma
- Tammy Pettigrew: Backyard Cannabis Growing with My Children
- Sefra Escobar: High as a Mother
- Amber Dorsey: Being The Neighborhood CannaMom For the CannaCurious
- Sara Sanger: #whyicannabis In No Particular Order
- Fiona Nowottony: Finding Sleep with a Teething Baby
- Judy Yee: Discovering Wellness, Again
*This survey was conducted online within the United States by The Harris Poll on behalf of Mad Lilly from April 27 - 29, 2021 among 2,047 adults ages 18 and older (605 parents of kids under 18). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.